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TOntoN reads a company’s public material (website, blog, press, careers pages, founder profiles) and maps what it finds onto the Vision ontology. The result is a 0–100 Vision score, per-dimension scores, and the exact quotes behind each one.

Every stage can be inspected. You choose which sources go in, and every number points back to a named ontology node and a source quote. TOntoN supports your judgement. It does not replace it.

Access is currently invite-only while scoring is calibrated with early partners. To get started:

1. Choose Request access on the landing page and tell us about your team and use case.
2. We reply by email, usually with a free trial (5 analyses, 1 seat, no card required) or a 30-day Proof-of-Value pilot.
3. You receive an invitation link. Open it to set your password and enter your workspace.

If a plan on the pricing section shows Get started, you can check out directly and set your password afterwards.

1. Add a company. Click + Add in the top bar and enter the company’s website URL or name.
2. Start the run. Open the company and choose Run analysis. TOntoN crawls the public surface and ranks the sources it found.
3. Review sources. Keep the pages that speak to the company’s vision and exclude the noise (see Reviewing sources).
4. Let the pipeline run. Extraction and scoring take a few minutes. Progress streams on screen, and the notification bell tells you when it finishes.
5. Read the report. Start with the verdict and overall score, then open the pillars and evidence to see why.

After the crawl, TOntoN shows the sources it found, ranked by how much vision signal they are likely to carry. The analysis runs only on the sources you keep.

• Keep: pages where the company or its founders say where they are going and why (about, mission, manifesto, founder letters, strategy posts, interviews).
• Exclude: pricing tables, legal pages, job listings with no company narrative, and duplicates.
• Flags: Low signal means the page may dilute the analysis. Duplicate means the same URL is already listed.

Fewer strong sources beat many weak ones. If the crawler missed something important, add it yourself as a link, pasted text or an uploaded file.

First, TOntoN extracts quotes from your selected sources and assigns each one to a node in the Vision ontology. Then it scores each node from that evidence and rolls the node scores up into the five primitives and the overall Vision score.

You can leave the page while it runs. The run continues on the server, and the notification bell tells you when the report is ready.

Every score in a report maps to one of five primitives:

• Pre-event Influences: the context that produced the vision, such as heritage, founder history and prior art.
• Visioner: who holds the vision and how legibly they express it.
• Visioning: how the vision is built, refined and communicated over time.
• (En)Vision: the vision content itself, scored on six dimensions: temporality, globality, novelty, specificity, complexity and popularity.
• Statements: the public artefacts that carry the vision, such as mission, manifesto and commitments.

Scores run from 0 to 100. In the interface, 60 and above shows in green, 40–59 in amber and below 40 in coral. Grey means there was not enough evidence to score.

Each score also carries a confidence level, which reflects how much evidence it rests on and how good that evidence is. A high score on thin evidence is a weaker finding than a moderate score on strong evidence.

Insufficient evidence is a finding, not a failure. It tells you what the public record does not say.

Open any pillar in the report to see the drivers that moved its score and the quotes behind them. Each quote links back to the source page it came from, so you can check it in context.

In the app, Evidence Explorer lists every quote in the analysis. You can filter it by primitive, source or node.

From a finished report, use the actions in the report header:

• PDF: a branded, citable export with sources. Available on every plan.
• CSV / JSON: per-feature scores and a full snapshot for your own models or data room. Available on the Fund and Platform plans.

If your organisation has uploaded a logo in Settings, PDFs and shared reports carry it.

1. Open the report and choose Share.
2. Pick an expiry: 7, 14 (recommended), 30 or 90 days.
3. Copy the link and send it. The recipient sees the full report and does not need an account.

You can revoke a link from the same dialog at any time. Revoking takes effect immediately. Share links are available on the Fund and Platform plans.

1. On the Dashboard, tick the checkbox on each company you want to compare.
2. Choose Compare in the bar that appears. It needs at least two companies.
3. Read the overlaid radar and per-pillar table, or export the comparison as a PDF.

Benchmark ranks each company against the other companies in your workspace. The peer set is your own portfolio, not a global index, so it becomes more meaningful as you analyse more companies.

Benchmark needs at least 3 companies with completed Vision runs.

TOntoN analyses public material only: no private data, leaked documents or paywalled content. Your companies, runs and reports are isolated to your workspace.

Under Settings → Data & privacy you can export your workspace data or request deletion of your account. The full details are in the Data use and Privacy notice pages.